The Changing Landscape of Marketing Jobs

Introduction

Marketing, plays a crucial role in business for costumer acquisition and retention. Even if you have the greatest product in the world, what value does it have if you can not successfully bring it to market? In this article we will cover a wide range of topics related to Marketing and the Marketing Job Market specifically. We will give very specific statistics based on the Job data available to JobSearchfr.com and answer a wide range of questions related to Marketing and Marketing Jobs. A few questions that we will target are: what are the overall Trends in the Marketing Job Market? What are the High Growth Areas in Marketing Today ? Which specific French cities hire the most in Marketing ? And how to get started and be successfull in Marketing Today ?

According to National University, marketing Positions in the United States have grown by 12% in the last 2 years (source), but we could not find similar statistics data for the French market unfortunately.

How are marketing Roles evolving Today in France?

Traditionally, marketing roles were highly siloed (SEO specialist, copywriter, designer). Today, employers increasingly want multitask marketers who can handle multiple responsibilities. This is caused by budget pressure and faster Execution Cycles. Visual Communication has become essential to Digital Marketing. Tools like Visme are being used to design presentations, infographics, reports, social media graphics, and other visual assets — without needing advanced design skills.

Is Marketing now Remote First?

Yes Marketing, was one of the first field to go fully or partially Remote. There is now Global Competition for Roles in Marketing. Freelance and Contract Work are playing a bigger Role in Marketing. Based on the data available to us on the 23rd December 2025 on our site . Out of the 400 Hybrid Jobs available on our site, 32 where in the field of Marketing and 96 in the field of tech. So 8% of hybrid Jobs where in Marketing and 24% in tech. If we compare those numbers to the general Job Market, marketing was only 112 Jobs or 3% of the total Jobs on our site (on 23rd December 2025). So we can clearly see from the data available to us, that Marketing Roles are statistically mostly Remote, more then the Jobs in other categories.

Skills Employers Are Looking For

Employers today are looking for marketers with hybrid skill sets that combine creativity, data literacy, and speed of execution. Beyond core skills like SEO, analytics, and copywriting, there is growing demand for visual communication and content creation abilities. Marketers are expected to quickly produce presentations, reports, social media visuals, and campaign assets without relying heavily on designers. Tools like Visme (for creating professional presentations, infographics, and marketing reports) and VistaCreate (for designing social media graphics, ads, and short-form visual content) have become essential, as they allow marketers to work faster, communicate ideas clearly, and deliver polished results that employers increasingly expect.

Which French Cities Hire the most in Marketing ?

All the statistics in this article, are based on the Job data on Jobsearchfr.com . We assume this Job data is representative of the general Job Market in France. On the 23rd December 2025, our site has 112 Marketing Jobs. Top location for those Jobs are: Paris ( 22 Marketing Jobs or 20%) , Lyon ( 10 Marketing Jobs or 9%). Then comes Nantes and Marseille with around 3% of Marketing Jobs each. Also we shall not forget that 32 marketing Jobs were Hybrid Jobs. So as we can see the biggest Marketing Jobs Trends are hybrid Jobs and Marketing Jobs in Paris or Lyon.

How to Get Started in a Marketing Career Today ?

Getting started in marketing today means focusing on practical skills and hands-on experience rather than formal credentials alone. Beginners should learn the fundamentals of digital marketing—such as content creation, social media, basic analytics, and SEO—while actively building a small portfolio of real or mock projects. Using beginner-friendly tools like Visme to create presentations, reports, and simple lead magnets, and VistaCreate to design social media posts and ads, helps aspiring marketers develop visual communication skills that employers value. By combining learning with consistent practice and tool-based projects, newcomers can quickly build credibility in the marketing field.